Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A06 Best Use of Special Events And Stunt/Live Advertising
SUMMER CAR WASH
TAN CHONG MOTOR SALES
NISSAN DATA BASE 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
CREATE YOUR NEW SELF
AIR NEW ZEALAND
WORKING HOLIDAY 		BEACON COMMUNICATIONS Tokyo JAPAN
MAGIC NUMBER
NIKE JAPAN
NIKE + 		BEACON COMMUNICATIONS Tokyo JAPAN
AIRCRAZE
SINGAPORE HOBBIES SUPPLIES
REMOTE CONTROLLED TOY 		DDB SINGAPORE SINGAPORE
Short List
ENGINE-DRIVEN FREE KICKER CASTROL ICHI-GO
BP CASTROL
CASTROL EDGE (ENGINE OIL) 		OGILVY ACTION JAPAN Tokyo JAPAN
Bronze
SEE THE LOVE
FRANZ CHINA COLLECTION
CHINA COLLECTION 		OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI
IMPOSSIBLE WALL
ADIDAS JAPAN
ADIDAS TENNIS 		TBWA\HAKUHODO Tokyo JAPAN
OMOIYARI BALLOON
NISSAN MOTORS
NISSAN MOTORS 		TBWA\HAKUHODO Tokyo JAPAN
SPACE PROJECT
OLYMPUS CORPORATION
OLYMPUS SPACE PROJECT 		GROUND Tokyo JAPAN

Gold Spike
LOUD AND CLEAR
ITC - FOODS BUSINESS
SALTED POTATO CHIPS 		OGILVY & MATHER Bangalore INDIA
PUT POCKET
LG ELECTRONICS HK
MOBILE PHONE LG MINI 		MINDSHARE Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
PATTALAM CRICKET
PEPSICO INDIA
7UP LEMON 		BBDO INDIA Gurgaon INDIA
Silver
FIRE SCOOTER
REPUBLIC OF CHICKEN
RESTAURANT 		McCANN WORLDGROUP Mumbai INDIA
GOLF GTI
VOLKSWAGEN GROUP AUSTRALIA
GOLF GTI 		DDB SYDNEY AUSTRALIA
SOOTHERS
NESTLÉ AUSTRALIA
THROAT SWEETS 		ZENITHOPTIMEDIA AUSTRALIA Sydney AUSTRALIA ZENITHOPTIMEDIA AUSTRALIA Sydney AUSTRALIA
MANGO SURPRISE
PARLE AGRO
MANGO FROOTI DRINK 		CREATIVELAND ASIA Mumbai INDIA
Silver
I LOVE DUTCH LADY
FRIESLAND CAMPINA VIETNAM
DUTCH LADY MILK 		MINDSHARE VIETNAM Ho Chi Minh City VIETNAM MINDSHARE VIETNAM Ho Chi Minh City VIETNAM
FREESTYLE FOOTBALL
UNILEVER
CLEAR MEN SHAMPOO 		MINDSHARE VIETNAM Ho Chi Minh City VIETNAM MINDSHARE VIETNAM Ho Chi Minh City VIETNAM
SEE THE PERSON
SCOPE
SCOPE CHARITY 		LEO BURNETT Melbourne AUSTRALIA
Short List
LOLLIPOP ART
TEAM MANILA
MANILA DESIGN WEEK 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
TIGER WII OLYMPICS
KRAFT FOODS
TIGER ENERGY BISCUITS 		ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
KIDS EARTH HOUR
MEAD JOHNSON
SUSTA-KID MILK 		ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
A07 Best Use of Digital Media, Including Social Media, Mobile Phones, PDAs etc.
FACE BUM
COLGATE-PALMOLIVE
SHOWER GEL 		MEC Sydney AUSTRALIA MEC Sydney AUSTRALIA
SANTA'S LITTLE HELPER
LEGO AUSTRALIA
LEGO 		UM Sydney AUSTRALIA UM Sydney AUSTRALIA
CUSTOMIZED TVC
INTEL
PROCESSOR TECHNOLOGY 		OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
DIGITAL MUM 2.0
TELSTRA
TELECOMMUNICATIONS PROVIDER 		DDB SYDNEY AUSTRALIA OMD AUSTRALIA Pyrmont AUSTRALIA
Short List
A CALL FOR HELP
UNITED NATIONS DEVELOPMENT FUND FOR WOMEN (UNIFEM)
WOMEN'S RIGHTS 		DDB SINGAPORE SINGAPORE
Bronze
BLOCK BUSTER MOVIES
UNITED INTERNATIONAL PICTURES (UIP)
UNITED INTERNATIONAL PICTURES (UIP) 		MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
ALEX WIBO
SINGAPORE ANTI-NARCOTICS ASSOCIATION
SOCIAL AWARENESS CAMPAIGN 		EURO RSCG SINGAPORE SINGAPORE
BALI DISCOVERY CHALLENGE
CLUB MED
TRAVEL 		PROFERO Singapore SINGAPORE
ARE YOU BEING SERVED
SINGAPORE TOURISM BOARD
TOURISM 		MEC Singapore SINGAPORE MEC Singapore SINGAPORE
RIDE! RIDE!
KODANSHA
PHONEBOOK 		DENTSU Tokyo JAPAN
WHAT DO WE GET TO KEEP FOREVER?
ESPNSTAR
ESPNSTAR.COM 		MAXUS SINGAPORE SINGAPORE MAXUS SINGAPORE SINGAPORE
BREAKING THE SOCIAL TABOO OF AIDS
STANDARD CHARTERED VIR.US
AIDS AWARENESS PROGRAM 		MAXUS SINGAPORE SINGAPORE MAXUS SINGAPORE SINGAPORE
REMIXING THE ORDINARY, CREATING THE EXTRAORDINARY
STARHUB
FREESTYLE RUN EVENT 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
SHOW CONSUMER THE LOVE AND LISTEN TO THEIR NEED…
HP - PERSONAL SYSTEMS GROUP
ENVY LAPTOP 		MAXUS SINGAPORE SINGAPORE MAXUS SINGAPORE SINGAPORE
A CAMPAIGN THAT MADE PEOPLE FLY 6000 MILES
SINGAPORE TOURISM BOARD
TOURISM 		MEC Singapore SINGAPORE MEC Singapore SINGAPORE
ROMANTICONS
GLAXOSMITHKLINE
RIBENA 		TBWA\TEQUILA SINGAPORE SINGAPORE GROUP M Kuala Lumpur MALAYSIA
THE ULTIMATE START UP SPACE
PERNOD RICARD
MARTELL VSOP COGNAC 		TBWA\TEQUILA SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
YAHOO! PURPLE HUNT
YAHOO!
YAHOO! PURPLE HUNT 		OGILVY SINGAPORE SINGAPORE
TAKE U TO THE PHILIPPINES
PHILIPPINE DEPARTMENT OF TOURISM
PHILIPPINES TOURISM 		MPG Singapore SINGAPORE MPG Manila THE PHILIPPINES
DARWIN 'MIX IT UP'
TOURISM NORTHERN TERRITORY
TOURISM 		MPG Singapore SINGAPORE MPG Sydney AUSTRALIA
KILIG FACTORY
UNILEVER PHILIPPINES
CLOSEUP TOOTHPASTE 		MPG Singapore SINGAPORE MPG Manila THE PHILIPPINES
YOUTH VIRAL
HP
MY COMPUTER, MY STAGE 		SAATCHI & SAATCHI Beijing CHINA
PHOTOCHAINS
CANON AUSTRALIA
EOS 		LEO BURNETT SYDNEY AUSTRALIA MEC Sydney AUSTRALIA
Silver
EARTH FM
WWF
WWF 		LEO BURNETT SYDNEY AUSTRALIA STARCOM Millers Point AUSTRALIA
Silver
VIRTUAL SOCIAL TALK
UNILEVER
LIPTON TEA 		PHD MEDIA Shanghai CHINA PHD MEDIA Shanghai CHINA
SPECIAL TREATMENT 2010
UNILEVER
MAGNUM ICE CREAM 		PHD MEDIA Shanghai CHINA PHD MEDIA Shanghai CHINA
BROADCAST
KDDI CORPORATION
IIDA MOBILE PHONE 		GROUND Tokyo JAPAN
SINGING TWEET
KDDI CORPORATION
IIDA MOBILE PHONE 		GROUND Tokyo JAPAN
Short List