Title | LANGUAGE INNOVATION |
Brand | AIRTEL |
Product / Service | DIGITAL TV |
Category | A01. Best Use of Television/Cinema |
Entrant | JWT Mumbai, INDIA |
Entrant Company: | JWT Mumbai, INDIA |
Advertising Agency: | JWT Mumbai, INDIA |
Media Agency: | MADISON New Delhi, INDIA |
Credits |
Name | Company | Position |
---|---|---|
Priti Kapur | JWT | Executive Creative Director 1 |
Iraj Fraz Batla | JWT | Creative Director, Copywriter |
Sumonto Ghosh | JWT | Creative Director, Art Director |
Maneesh Rangra | JWT | Business Head |
Pranab Kumar/Karan Karol | JWT | Account Management |
Sabina Singh | JWT | Agency Producer |
Yogesh Kumar | JWT | Editor |
Guanhin Tay | JWT | Executive Creative Director 2 |
The LIVE news telecast reached 35 million primetime viewers. The TV innovation caught the attention of media through PR and youtube. What followed was extensive blogging, consumer calls and word-of-mouth about the ‘mad newscaster’. As a result, 15 million prospective DTH subscribers got yet another reason to choose Airtel DTH.
To promote this feature, we got a newscaster to give LIVE news in four different Indian languages, all at the same time. Every time he switched languages, a message popped-up: 'Switch languages when you want. Only on Airtel digital TV'.
In a country where 29 languages are spoken by more than a million, even Cartoon Network and Discovery channel comes in multiple regional languages. And with Airtel DTH, you can switch languages at a simple press of a button.