Title | HAPPY TO DRINK WATER TOGETHER |
Brand | UNICEF |
Product / Service | UNICEF |
Category | A04. Best Use of Ambient Media: Small Scale |
Entrant | CHEIL WORLDWIDE Seoul, KOREA |
Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
Advertising Agency: | CHEIL WORLDWIDE Seoul, KOREA |
Credits |
Name | Company | Position |
---|---|---|
Youna Chung | Cheil Worldwide | Art Director |
Yubin Bang | Cheil Worldwide | Art Director |
Misu Yi | Cheil Worldwide | Copywriter |
Merchandise a tea bag illustrating that a child carries a bucket. When customers drink this tea bag, 100won(=10sent) is donated to African children. It automatically result that Africa children drink water. (100won(=10sent) is donated to purchase water purification tablets to purify 4~5 liter water)
1. DUNKIN & UNICEF co-promotion. 2. Make cute merchandise preferred by young people. 3. Sale merchandise priced including donation. 4. Make customers to enjoy the happiness of donation while customers purchase merchandises and use them.
The main customers for Dunkin Donut is young people. Creating an easy donation plan for Korean young people to support children suffer from lack of water.