HAPPY TO DRINK WATER TOGETHER

TitleHAPPY TO DRINK WATER TOGETHER
BrandUNICEF
Product / ServiceUNICEF
CategoryA04. Best Use of Ambient Media: Small Scale
EntrantCHEIL WORLDWIDE Seoul, KOREA
Entrant Company:CHEIL WORLDWIDE Seoul, KOREA
Advertising Agency:CHEIL WORLDWIDE Seoul, KOREA

Credits

Credits

Name Company Position
Youna Chung Cheil Worldwide Art Director
Yubin Bang Cheil Worldwide Art Director
Misu Yi Cheil Worldwide Copywriter

Results and Effectiveness

Merchandise a tea bag illustrating that a child carries a bucket. When customers drink this tea bag, 100won(=10sent) is donated to African children. It automatically result that Africa children drink water. (100won(=10sent) is donated to purchase water purification tablets to purify 4~5 liter water)

Creative Execution

1. DUNKIN & UNICEF co-promotion. 2. Make cute merchandise preferred by young people. 3. Sale merchandise priced including donation. 4. Make customers to enjoy the happiness of donation while customers purchase merchandises and use them.

Insights, Strategy and the Idea

The main customers for Dunkin Donut is young people. Creating an easy donation plan for Korean young people to support children suffer from lack of water.