Title | THE ART OF SAVING PAPER |
Brand | AMBANK |
Product / Service | CREDIT CARD E-STATEMENT |
Category | A03. Best Use of Outdoor |
Entrant | EURO RSCG KUALA LUMPUR, MALAYSIA |
Entrant Company: | EURO RSCG KUALA LUMPUR, MALAYSIA |
Advertising Agency: | EURO RSCG KUALA LUMPUR, MALAYSIA |
Credits |
Name | Company | Position |
---|---|---|
Kit Ong | Euro RSCG Kuala Lumpur | Executive Creative Director |
Sharon Ong | Euro RSCG Kuala Lumpur | Head of Design |
Andrew Teo / Grace Liew | Euro RSCG Kuala Lumpur | Art Directors |
Kenny Tan / Azeril Johari | Euro RSCG Kuala Lumpur | Copy Writers |
Sarah Sin / Wong An Jie | Euro RSCG Kuala Lumpur | Designers |
Lee Su San | Euro RSCG Kuala Lumpur | Designer |
PJ CAD | PJ CAD | Designer |
Gan Mei Lian | Euro RSCG Kuala Lumpur | Client Service Director |
Adrian Cheah | Euro RSCG Kuala Lumpur | Account Manager |
IFL Studio | IFL Studio | Photographer |
Since the launch of the campaign 7 days ago, we’ve already acquired over 1,500 conversions since then. At this rate, the client will reach its targeted amount of sign-ups in half the span of the campaign.
The best ways to reach AmBank credit cardholders is at the AmBank outlets, where they pay their credit card bills. The main problem was how do we reach them with outlet posters without killing more trees. Our solution was to create ‘new’ posters on the backs of recycled posters sourced by the client. Each poster is a hand-made artwork that required zero printing.
It is standard practice for AmBank credit cardholders to receive printed monthly statements through the mail. Boy, did it kill a lot of trees. That is why, the bank decided to convert customers to digital statements / eStatement instead. Thinking green, we sought to execute this without involving the additional use of paper. Which helped AmBank’s green cause.