LEGS

TitleLEGS
BrandADIDAS
Product / ServiceFOOTBALL BOOTS
CategoryA03. Best Use of Outdoor
EntrantTBWA\TEQUILA\HONG KONG, HONG KONG
Entrant Company:TBWA\TEQUILA\HONG KONG, HONG KONG
Advertising Agency:TBWA\TEQUILA\HONG KONG, HONG KONG
Media Agency:CARAT Hong Kong, HONG KONG

Credits

Credits

Name Company Position
Mark Ringer TBWA\ TEQIILA\ HONG KONG Executive Creative Director
Kin Hui TBWA\ TEQUILA\ HONG KONG Creative Director
V Lau TBWA\ TEQUILA\ HONG KONG Art Director
Eric Cheung TBWA\ TEQUILA\ HONG KONG Account supervisor
Paul So TBWA\ TEQUILA\ HONG KONG Account supervisor

Results and Effectiveness

Since the ambient placing in the city center and brought the match onto the live stage, it achieved a great success. It attracted tremendous media coverage and became the talk of the town. As a result, it also leads to a significant increase in sale of Adidas soccer cleats.

Creative Execution

Quest the match ball and goal! A series of upside down legs sculptures wearing F50, adiPURE and PREDATOR accompany with a LED board were created during world cup period. Placing on the top of a building in the city centre, the ambient brought the match onto live stage and showed the critical moment of the match, the greatest players in the world quest the ball and compete for the victory! Since only the fastest can be the champion, all competitors wearing Adidas ultra light soccer cleats. What’s more, the ambient also service as a media for the audience to take part in world cup. With the support of LED projections, the sculptures Link up with website and wapsite, different format of matchups were shown on the LED screen, enhancing the interaction between audiences and the ambient and also deliver the extended message of the quest – Match Up.

Insights, Strategy and the Idea

Quest the ball, if you want to be the world champion! Since the speed is the key of success, determines who can catch the ball and score the goal! A Special build ambient were created to promote Adidas‘s ultra light soccer cleats series - F50,adiPURE and PREDATOR which help players to maximum their speed, enable them to catch the ball and lead the team to victory!