Title | THE MOVIE TRAILER - SCI-FI |
Brand | ORBIS |
Product / Service | BLINDESS PREVENTION ORGANISATION |
Category | A01. Best Use of Television/Cinema |
Entrant | TBWA\TEQUILA\HONG KONG, HONG KONG |
Entrant Company: | TBWA\TEQUILA\HONG KONG, HONG KONG |
Advertising Agency: | TBWA\TEQUILA\HONG KONG, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Mark Ringer | TBWA\ TEQIILA\ HONG KONG | Executive Creative Director |
Esther Wong | TBWA\ TEQUILA\ HONG KONG | Group Creative Director |
Annie Loo | TBWA\ TEQUILA\ HONG KONG | Associate Creative Director |
Issac Ku | TBWA\ TEQUILA\ HONG KONG | Senior Art Director |
Pan Shum | TBWA\ TEQUILA\ HONG KONG | Art Director |
Jean Ng | TBWA\ TEQUILA\ HONG KONG | Copywriter |
Pauling Wong | TBWA\ TEQUILA\ HONG KONG | Group Account Director |
Pergee Lam | TBWA\ TEQUILA\ HONG KONG | Assoicate Account Director |
Carmela Yung | TBWA\ TEQUILA\ HONG KONG | Senior Account Manager |
Kenard Chui | TBWA\ TEQUILA\ HONG KONG | Senior Account Manager |
Harry Yiu | TBWA\ TEQUILA\ HONG KONG | Editor |
Daisy Chan | TBWA\ TEQUILA\ HONG KONG | Producer |
As a branding ad, it can't calculate the % of donation. In the other channel, we are glad to hear many positive feedback from teenagers, like facebook.
To have the audience get a vivid experience of how important sight is, there is no place better than the cinema, where people are expecting visual impact. So imagine movie trailers, with tremendous sound effects to create excitement scene, but to our audience’s frustration, there is NO VISUAL. By placing our special trailers between normal ones, we create great curiosity with impact. No matter how great the sound effect is, the story is nothing without vision. And that’s exactly what we want them to experience that sight is irreplaceable.
ORBIS is a non-profit organization which helps to prevent and treat avoidable blindness in developing countries. Our advertising mission is to raise public awareness. We want to show the audience that nothing can be substituted for sight. And the most challenging part is that, as a non-profit organization, the production budget is very limited. So, the best way to achieve this is to find an innovative way to have the audiences experience what life would like without sight, and thus realize that sight is actually a sense that is irreplaceable.