Results and Effectiveness

Results Our campaign lasted 15 days, with over 35,000 target directly communicated, 319163 video clicks on the web, and more than $138,000 of free media report After the campaign, over 2000 people visited our club within a month, and 622 of them became new members,107% more than expected And our actual cost: US$74

Creative Execution

Solution In the Shanghai CBD we placed a small-sized wooden box in the street We asked our yoga master get inside the box Every time someone passed by, a hand would reach out with our club business card Surprise!

Insights, Strategy and the Idea

Background Guangyin Yoga is a small yoga club in Shanghai For 4 years, the club hasn't been running well with only few club members Challenge How to raise Guangyin Yoga’s brand awareness overnight and enroll 300 new members with only a small budget? Insight Chinese people are still low awareness in yoga so our creative idea of demonstrating the flexibilty of yoga. This helps the client to achieve awareness and the target audience to understand the advantages of yoga practices.