Title | EDIBLE LETTER |
Brand | TEAM MANILA |
Product / Service | MANILA DESIGN WEEK |
Category | A04. Best Use of Ambient Media: Small Scale |
Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Entrant Company: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Advertising Agency: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Credits |
Name | Company | Position |
---|---|---|
Jake Tesoro | TBWA\ Santiago Mangada Puno | Creative Director\ Art Director |
Bryan Siy | TBWA\ Santiago Mangada Puno | Creative Director\ Copywriter |
Melvin Mangada | TBWA\ Santiago Mangada Puno | Writer |
John Ed De Vera | TBWA\ Santiago Mangada Puno | Art Director |
May Dalisay | TBWA\ Santiago Mangada Puno | Print Producer |
Angelo Tan | TBWA\ Santiago Mangada Puno | Final Artist |
Portia Catuira | TBWA\ Santiago Mangada Puno | Managing Director |
Kathy Cosico | TBWA\ Santiago Mangada Puno | Account Director |
Antonio Dimaguila | TBWA\ Santiago Mangada Puno | Account Manager |
Majority of those who received the letter came to the event and the mailer was featured in industry magazines and was a topic of discussion in design blog sites. (Kindly request for attached sample and taste for yourself.)
Manila Design Week needed to widen its audience beyond the design community and reach out to CEOs of top companies who can move good design to the fore. To dramatize the proposition, mailers were made of fondant, and edible ink was used to print the message. An invite good enough to eat.
Manila Design Week is a week-long festival that promotes design in our everyday lives. It has brought in design icons like Tara McPherson, Tokidoki and Stefan Saigmeister. Design is relevant in our everyday lives. In fact, we consume it everyday.