Title | BILLBOARDS FOR GOOD |
Brand | STANDARD CHARTERED BANK |
Product / Service | CORPORATE BRAND |
Category | A03. Best Use of Outdoor |
Entrant | TBWA\TEQUILA SINGAPORE, SINGAPORE |
Entrant Company: | TBWA\TEQUILA SINGAPORE, SINGAPORE |
Advertising Agency: | TBWA\TEQUILA SINGAPORE, SINGAPORE |
Media Agency: | OMD SINGAPORE, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
John Merrifield | TBWA\Tequila Singapore | Creative at Large |
Eddie Azadi, James Holman | TBWA\Tequila Singapore | Copywriter |
KC Chung, Reginald Ocampo | TBWA\Tequila Singapore | Art Director |
Joanny Wong, Joanna Lim, Bobby Koh | TBWA\Tequila Singapore | Print Production |
Jean Abideen | TBWA\Tequila Singapore | Art Buyer |
Jane Sandral, Chris Galea | TBWA\Tequila Singapore | Account Supervisor |
Carol Tham, Minah Lim | TBWA\Tequila Singapore | Account Manager |
Robin Nayak | TBWA\Tequila Singapore | Planner |
Aruna Natarajan, Jason Lima, Luis Ferrer Jusi, Nitya Varma, Paolo Avis, Leela Na | OMD | Media |
Susan Ho, Nicola Apostolis | Standard Chartered Bank | Client Supervisor |
• With OOH coverage comprising 300 sites in 30 countries, the bank committed to recycling every billboard. • Prevents tons of billboard material from being sent to landfills. • The bank's carbon footprint is further reduced. • Standard Chartered lives up to being Here for good.
When it came to our billboards, vinyl material would be recycled and repurposed to create bags for schools, as well as protective tarp and industrial wraps for warehouses, farms and small businesses. Nothing would be wasted as every inch of our billboards could live on for longer.
Nobody believes in banks anymore. With financial institutions falling out of favour, what do we convey to an audience of naysayers and skeptics? What difference can an outdoor campaign make? While its peers posted record losses, Standard Chartered Bank was unaffected. By doing things right and doing the right things, they avoided financial weapons of mass destruction. In view of this, we wanted to tell the world Standard Chartered is Here for good. But words are only words. We had to demonstrate Here for good in the delivery of the communication. So we developed an initiative called Billboards for good which gave outdoor a greater role.