| Title | GOLD |
| Brand | SUNWEST GROUP OF COMPANIES |
| Product / Service | MIDAS BUSINESS CARD |
| Category | A04. Best Use of Ambient Media: Small Scale |
| Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Entrant Company: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Advertising Agency: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Credits | |
| Name | Company | Position |
|---|---|---|
| Marcus Rebeschini | Y&R Singapore | Chief Creative Officer-Asia |
| Badong Abesamis | Y&R Philippines | Executive Creative Officer |
| Sandy Salurio | Y&R Philippines | Executive Art Director |
| Peter Ng | Y&R Singapore | Producer |
| Chiqui Lara | Y&R Philippines | Chief Executive Officer |
The new design has just been launched. Early feedback, howevr, suggests that most clients are delighted by the cards.
Using heat-sensitive ink, agency designed the cards to show why the property is called 'Midas'--once one touches the card, it turns to gold. (The idea took inspiration from the legendary King Midas whose touch turned things to gold). The cards made clients and partners experience for themselves what could very well happen if they chose to play in the casino.
Develop a business card design for Midas Casino that will make it stand out from all the rest.