| Title | PEDAL |
| Brand | FRESH & FAMOUS FOODS |
| Product / Service | GREENWICH RESTAURANT |
| Category | A04. Best Use of Ambient Media: Small Scale |
| Entrant | PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES |
| Entrant Company: | PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES |
| Advertising Agency: | PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES |
| Media Agency: | UM Makati City, THE PHILIPPINES |
Credits | |
| Name | Company | Position |
|---|---|---|
| DON SEVILLA III | PUBLICIS JIMENEZBASIC | EXECUTIVE CREATIVE DIRECTOR |
| NOEL SAN JUAN | PUBLICIS JIMENEZBASIC | CREATIVE DIRECTOR |
| MARTIN SARMENTA | PUBLICIS JIMENEZBASIC | COPYWRITER |
| JESS VILLARUEL | PUBLICIS JIMENEZBASIC | ART DIRECTOR |
| RJ FERRER | PUBLICIS JIMENEZBASIC | ART DIRECTOR |
| ELVIN JULIAN | PUBLICIS JIMENEZBASIC | ART DIRECTOR |
| JOEY DIOKNO | PUBLICIS JIMENEZBASIC | ART DIRECTOR |
Since the launch of the Greenwich Bike, deliveries for the new pastas registered
In cities like Makati in the Philippines, it is common to see motorbikes zipping around delivering food to homes and offices. Greenwich used the delivery motorbike as a venue to get its message across but gave it a spin. It came up with the Greenwich Bike. By using the bike, it conveyed the idea of health in a quick, efficient way. Greenwich capitalized on the growing popularity of bicycles as a means to get fit and used this to spread the news around town about its new healthy pastas.
Greenwich, a quick service restaurant in the Philippines was set to launch a new line of pastas that had 65% less fat than their regular pastas. Since their target market were made up of women who valued fitness, Greenwich wanted to deliver its message of healthy pastas in a way that would appeal to them.