FIZZY BILLBOARD

TitleFIZZY BILLBOARD
BrandTHAI BEVERAGE PUBLIC COMPANY
Product / ServiceCHANG SODA
CategoryA03. Best Use of Outdoor
EntrantJEH UNITED Bangkok, THAILAND
Entrant Company:JEH UNITED Bangkok, THAILAND
Advertising Agency:JEH UNITED Bangkok, THAILAND

Credits

Credits

Name Company Position
Jureeporn Thaidumrong JEH United Executive Creative Director
Komsan Wattanavanitchakorn JEH United Creative Director
Nittha Pruksacholavit JEH United Art Director
Thanachai Shavitranuruk JEH United Copywriter

Results and Effectiveness

During the first month of the campaign, sales volumes increased from 200,000 to 1,000,000 bottles of Chang Soda. Chang Soda got free PR and made the market leader, Singha Soda, take notice of us.

Creative Execution

To show how fizzy Chang Soda really is: This special billboard showed the fizz by releasing ten thousand balloons just when people were getting ready to go out to restaurants, bars and clubs on Friday and Saturday nights for a month.

Insights, Strategy and the Idea

To tell people there is another soda brand that is also fizzy: Chang Soda.