Title | FIZZY BILLBOARD |
Brand | THAI BEVERAGE PUBLIC COMPANY |
Product / Service | CHANG SODA |
Category | A03. Best Use of Outdoor |
Entrant | JEH UNITED Bangkok, THAILAND |
Entrant Company: | JEH UNITED Bangkok, THAILAND |
Advertising Agency: | JEH UNITED Bangkok, THAILAND |
Credits |
Name | Company | Position |
---|---|---|
Jureeporn Thaidumrong | JEH United | Executive Creative Director |
Komsan Wattanavanitchakorn | JEH United | Creative Director |
Nittha Pruksacholavit | JEH United | Art Director |
Thanachai Shavitranuruk | JEH United | Copywriter |
During the first month of the campaign, sales volumes increased from 200,000 to 1,000,000 bottles of Chang Soda. Chang Soda got free PR and made the market leader, Singha Soda, take notice of us.
To show how fizzy Chang Soda really is: This special billboard showed the fizz by releasing ten thousand balloons just when people were getting ready to go out to restaurants, bars and clubs on Friday and Saturday nights for a month.
To tell people there is another soda brand that is also fizzy: Chang Soda.