| Title | TEST DRIVE |
| Brand | CHEVROLET SALES THAILAND |
| Product / Service | CHEVROLET CAR |
| Category | A03. Best Use of Outdoor |
| Entrant | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Entrant Company: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Advertising Agency: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Credits | |
| Name | Company | Position |
|---|---|---|
| Martin Lee | McCann Worldgroup (Thailand) Ltd. | Chief Creative Officer |
| Saharath Sawadatikom | McCann Worldgroup (Thailand) Ltd. | Executive Creative Director |
| Keatnapin Sobhinnon | McCann Worldgroup (Thailand) Ltd. | Senior Art Director |
| Prayer Trairatvorakul | McCann Worldgroup (Thailand) Ltd. | Copy Writer |
| Chotika Ophaswongse | McCann Worldgroup (Thailand) Ltd. | Art Director |
| Thitirat Tantirittisak | McCann Worldgroup (Thailand) Ltd. | Account Director |
| Sukontha Jantawong | McCann Worldgroup (Thailand) Ltd. | Project Manager |
| Parinya Jankrajang | McCann Worldgroup (Thailand) Ltd. | Account Executive |
| Wichian Yungmeesuk | McCann Worldgroup (Thailand) Ltd. | Technology Consultant |
| Kongsak Pongsuradate | McCann Worldgroup (Thailand) Ltd. | Flash Programmer |
The campaign drew 3 times more attendees to the event. The game was played 69,030 times, 42,400 phone numbers were collected. 33% of total players turned into leads. The clients were happy! Most importantly, everybody had fun!
Introduces a new way to collect database using an interactive billboard. Use your phone to maneuver the cars and play the game on the billboard. A car football game and a racing game were introduced all over the country with launch events and a road show.
Selling a new car to a new customer is tougher than selling a cup of coffee. At the top of every car seller's wish list would be a potential buyer contact list. Most consumers would never give away their information to any seller without a fight.