MY FAMILY PROJECT

TitleMY FAMILY PROJECT
ClientBURGBARNBURI
Product / ServiceBURGBARNBURI
EntrantCREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND
Entrant Company:CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND
Advertising Agency:CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND

Credits

The Campaign

Our agency implemented a project that was constructed around the idea of overconsumption of products in the world. This initially developed when our Chief Creative Office Mr Thirasak Tanapatanakul experienced his four year old son screaming like crazy as he refused his request for the latest smart phone. He came to realize that due to the creative nature of our advertising work, our jobs are to stimulate people to consume. As a result we are now living in a world of over-consumption, surrounded by things that are not necessary but are told by all forms of media that we need these in our life to be satisfied. “My Family Project” was created to help the next generation by exploring the principles of self- sufficient living and help people realize what they need in life and what they don't.

Success of the Campaign

Unlike other presentations, this project has no result. The result is up to you to imagine what our world should be like when the next generation grows up. As of now, our CCO is still creating advertising but with the belief that if he was someone who partly made this world worse, he can also be someone who made this world better.

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

Quite simple, our intention was to share this message with all of you here - at a big advertising festival, where all the leading influencers of the world's communications are gathered. That is why we sent it to this festival and all other advertising festivals around the world. We wish is to have advertising people help communicate this issue about our over-consuming world and start doing something.

Credits

Name Company Position
Thirasak Tanapatanakul Creative Juice\Bangkok (TBWA) Chief Creative Officer
Thirasak Tanapatanakul Creative Juice\Bangkok (TBWA) Executive Creative Director
Prangthip Seelos Creative Juice\Bangkok (TBWA) Executive Creative Director
Prangthip Seelos Creative Juice\Bangkok (TBWA) Copywriter
Taya Soonthonvipat Creative Juice\Bangkok (TBWA) Copywriter
Viroj Jarusarn Creative Juice\Bangkok (TBWA) Copywriter
Jaruwan Tanapatanakul Freelance Copywriter
Damisa Ongsiriwattana Creative Juice\Bangkok (TBWA) Art Director
Saravut Ketsri Creative Juice\Bangkok (TBWA) Art Director
Thirasak Tanapatanakul Creative Juice\Bangkok (TBWA) Art Director
Witsawut Nuchpoom Creative Juice\Bangkok (TBWA) Producer
Pisut Soontornwun Creative Juice\Bangkok (TBWA) Film Director
Ramon Pattamalikitsakul Creative Juice\Bangkok (TBWA) Production House Producer
Terdsak Janpan Creative Juice\Bangkok (TBWA) Music Composer