Title | NITIPON TISSUE COVER |
Brand | NITIPON CLINIC COMPANY LIMITED |
Product / Service | NITIPON CLINIC - THE AESTHETIC CLINIC |
Category | A05. Alternative Media |
Entrant | DENTSU THAILAND Bangkok, THAILAND |
Entrant Company: | DENTSU THAILAND Bangkok, THAILAND |
DM/Advertising Agency: | DENTSU THAILAND Bangkok, THAILAND |
Credits |
Name | Company | Position |
---|---|---|
Warunee Tanakijchumroon | Dentsu Thailand | Executive Creative Director |
Nisa Mujjalintrakool | Dentsu Thailand | Senior Creative Director |
Adul Borvornsrisakul | Dentsu Thailand | Creative Director |
Amnart Chalong | Dentsu Thailand | Asst. Creative Director |
Krongpong Nachiengtung | Dentsu Thailand | Creative Group Head |
Akk Phuangkasem | Dentsu Thailand | Creative Group Head |
Panote Wangchaiya | Dentsu Thailand | Senior Art Director |
Sittipong Veraburinon | Dentsu Thailand | Copywriter |
To create an awareness for Nitipon Clinic, a specialist aesthetic clinic in Bangkok, that can solve any facial skin problem with their unique treatments. Some person might not be notice the wrinkle lines and other facial problems in their face which time by time gradually happening. By using the texture of tissue as the comparison to wrinkle and facial skin problem, it can easily make consumers recognize and feel needed to resolve the problem they are facing. And we utilized the female public restroom as our new product contact point.
Because of female always investigate their beauty look, so we utilized the female public restroom as our new product contact point which deliver direct message to the audience by let them aware of facial skin problems. And Nitipon Clinic, a specialist aesthetic clinic can give them the solution.
We had designed a new wrapping tissue cover to represent a facial problem. We di-cut a woman's face in order to see-through the tissue texture underneath. The texture represented a feeling of wrinkle, rough, pimple and dry facial skin with a copy saying, " Having facial like this, visit Nitipon Clinic Now ! " , follow with a telephone no. and website.
After launch, within a week, number of lines call has increases 115% from normal rate.