NITIPON TISSUE COVER

TitleNITIPON TISSUE COVER
BrandNITIPON CLINIC COMPANY LIMITED
Product / ServiceNITIPON CLINIC - THE AESTHETIC CLINIC
CategoryA05. Alternative Media
EntrantDENTSU THAILAND Bangkok, THAILAND
Entrant Company:DENTSU THAILAND Bangkok, THAILAND
DM/Advertising Agency:DENTSU THAILAND Bangkok, THAILAND

Credits

Credits

Name Company Position
Warunee Tanakijchumroon Dentsu Thailand Executive Creative Director
Nisa Mujjalintrakool Dentsu Thailand Senior Creative Director
Adul Borvornsrisakul Dentsu Thailand Creative Director
Amnart Chalong Dentsu Thailand Asst. Creative Director
Krongpong Nachiengtung Dentsu Thailand Creative Group Head
Akk Phuangkasem Dentsu Thailand Creative Group Head
Panote Wangchaiya Dentsu Thailand Senior Art Director
Sittipong Veraburinon Dentsu Thailand Copywriter

The Brief

To create an awareness for Nitipon Clinic, a specialist aesthetic clinic in Bangkok, that can solve any facial skin problem with their unique treatments. Some person might not be notice the wrinkle lines and other facial problems in their face which time by time gradually happening. By using the texture of tissue as the comparison to wrinkle and facial skin problem, it can easily make consumers recognize and feel needed to resolve the problem they are facing. And we utilized the female public restroom as our new product contact point.

Creative Execution

Because of female always investigate their beauty look, so we utilized the female public restroom as our new product contact point which deliver direct message to the audience by let them aware of facial skin problems. And Nitipon Clinic, a specialist aesthetic clinic can give them the solution.

Describe the creative solution to the brief/objective.

We had designed a new wrapping tissue cover to represent a facial problem. We di-cut a woman's face in order to see-through the tissue texture underneath. The texture represented a feeling of wrinkle, rough, pimple and dry facial skin with a copy saying, " Having facial like this, visit Nitipon Clinic Now ! " , follow with a telephone no. and website.

Results

After launch, within a week, number of lines call has increases 115% from normal rate.