| Title | BOOK MARK |
| Brand | PENGUIN BOOKS |
| Product / Service | PENGUIN BOOKS |
| Category | B02. Consumer Products & Services |
| Entrant | Y&R Singapore, SINGAPORE |
| Entrant Company: | Y&R Singapore, SINGAPORE |
| DM/Advertising Agency: | Y&R Singapore, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Marcus Rebeschini | Y&R Singapore | Chief Creative Officer |
| James Procter | Y&R Singapore | Executive Creative Director |
| Mark Fong | Y&R Singapore | Creative Director/Copywriter |
| Toh Han Ming | Y&R Singapore | Art Director/Typographer |
| Guay Chong Kian | Y&R Singapore | Art Director |
| Ang Kah Han | Y&R Singapore | Copywriter |
| Sam Ng | Y&R Singapore | Illustrator |
| Kirby Ho | Y&R Singapore | Art Buyer |
| Peter Ng | Y&R Singapore | Production Manager |
Penguin wanted a sales idea to promote their range of audiobooks to book readers.
People generally use bookmarks to remind themselves the page they last read. So we created one with the symbol for 'pause' found on sound equipment to graphically remind them that Penguin also has a range of audiobooks. These bookmarks were given away with every book purchased.
Make the sales promotion intrusive, useful and inexpensive to produce.
The promotion is still in progress and the final sales results are still being tabulated. But enquiries for titles available on Penguin Audiobooks has increased.