BUSINESS CARDS

TitleBUSINESS CARDS
BrandLEO BURNETT SYDNEY
Product / ServiceADVERTISING AGENCY
CategoryA03. Company Literature
EntrantLEO BURNETT SYDNEY, AUSTRALIA
Entrant Company:LEO BURNETT SYDNEY, AUSTRALIA
DM/Advertising Agency:LEO BURNETT SYDNEY, AUSTRALIA

Credits

Credits

Name Company Position
Andy Dilallo Leo Burnett Sydney Executive Creative Director
Jay Benjamin Leo Burnett Sydney Executive Creative Director
Derek Anderson Leo Burnett Sydney Designer
Creative Dept Leo Burnett Sydney Writers
Simon Harsent Photographer
Annabel Barton Make up Artist
Josephine Hoskins Leo Burnett Sydney Print Producer
Fior Lemke Wardrobe

The Brief

The brief was to express each individual’s personality and the Creative department’s mantra within the person’s business card.

Creative Execution

The idea expresses the team’s vision to constantly fight mediocrity in pursuit for great ideas. And to demonstrate the camaraderie within the department, we created the mercenary themed business cards. Each “Die for Ideas” business card has it’s own personality, but collectively, they represent the team’s unwavering passion for ideas. It not only celebrates each person in the department’s individuality, but it also bands us together in a brotherhood of arms.

Describe the creative solution to the brief/objective.

The challenge was to make each business card unique to the individual, but unite them together with a common theme. We came up with the idea “Die for Ideas” as an umbrella theme to encompass the philosophy within the department.

Results

We've had a great response from the industry.