D.I.Y. WINES

TitleD.I.Y. WINES
BrandBBDO INDIA
Product / ServiceDIWALI AND NEW YEAR GREETING
CategoryA01. Mailings
EntrantBBDO INDIA Mumbai, INDIA
Entrant Company:BBDO INDIA Mumbai, INDIA
DM/Advertising Agency:BBDO INDIA Mumbai, INDIA

Credits

Credits

Name Company Position
Josy Paul BBDO India Chairman & Chief Creative Officer
Rajdeepak Das BBDO India Executive Creative Director
Sandeep Sawant BBDO India Creative Director
Sagar Jadhav BBDO India Art Director
Josy Paul BBDO India Copywriter
Rajdeepak Das BBDO India Art Director
Sandeep Sawant BBDO India Art Director

The Brief

The objective was to wish our clients on the occasion of Diwali. It's the festival that also marks the new year in the Hindu Calendar. The strategy was to do it in an interesting and memorable way!

Creative Execution

We are a start-up in India. We are in the business of ideas. The creative execution helped us showcase our ability to find creative solutions even when there is no budget.

Describe the creative solution to the brief/objective.

Most Indians gift sweets, chocolates and wine to their clients during Diwali. Being a start up, we did not have the budget to spend on these expensive gifts. So we came up with the idea of giving fresh grapes instead of French wine! This would not only help us showcase our creative thinking, but get clients to talk about the unusual gift. The design strategy was born out of the thinking and writing of D.I.Y.Wines or Do It Yourself Wines.

Results

The idea travelled. Clients spoke about it to their friends and colleagues. People began talking about the idea. Word spread. We began getting calls from clients like Budweiser, SpiceJet, Paras and Emami.