Title | D.I.Y. WINES |
Brand | BBDO INDIA |
Product / Service | DIWALI AND NEW YEAR GREETING |
Category | A01. Mailings |
Entrant | BBDO INDIA Mumbai, INDIA |
Entrant Company: | BBDO INDIA Mumbai, INDIA |
DM/Advertising Agency: | BBDO INDIA Mumbai, INDIA |
Credits |
Name | Company | Position |
---|---|---|
Josy Paul | BBDO India | Chairman & Chief Creative Officer |
Rajdeepak Das | BBDO India | Executive Creative Director |
Sandeep Sawant | BBDO India | Creative Director |
Sagar Jadhav | BBDO India | Art Director |
Josy Paul | BBDO India | Copywriter |
Rajdeepak Das | BBDO India | Art Director |
Sandeep Sawant | BBDO India | Art Director |
The objective was to wish our clients on the occasion of Diwali. It's the festival that also marks the new year in the Hindu Calendar. The strategy was to do it in an interesting and memorable way!
We are a start-up in India. We are in the business of ideas. The creative execution helped us showcase our ability to find creative solutions even when there is no budget.
Most Indians gift sweets, chocolates and wine to their clients during Diwali. Being a start up, we did not have the budget to spend on these expensive gifts. So we came up with the idea of giving fresh grapes instead of French wine! This would not only help us showcase our creative thinking, but get clients to talk about the unusual gift. The design strategy was born out of the thinking and writing of D.I.Y.Wines or Do It Yourself Wines.
The idea travelled. Clients spoke about it to their friends and colleagues. People began talking about the idea. Word spread. We began getting calls from clients like Budweiser, SpiceJet, Paras and Emami.