| Title | THE RECRUIT |
| Brand | SIAM PARK CITY |
| Product / Service | HAUNTED HOUSE |
| Category | A05. Alternative Media |
| Entrant | Y&R THAILAND Bangkok, THAILAND |
| Entrant Company: | Y&R THAILAND Bangkok, THAILAND |
| DM/Advertising Agency: | Y&R THAILAND Bangkok, THAILAND |
Credits | |
| Name | Company | Position |
|---|---|---|
| Marcus Rebeschini | Y&R ASIA | Chief Creative Officer |
| Trong Tantivejakul | Y&R THAILAND | Chief Creative Officer |
| Chokechai Kasemsripitak | Y&R THAILAND | Executive Creative Director |
| Marcus Rebeschini | Y&R ASIA | Art director |
| Trong Tantivejakul | Y&R THAILAND | Copywriter |
| Chokechai Kasemsripitak | Y&R THAILAND | Copywriter |
| Nuwadee Ketraungroch | Y&R THAILAND | Copywriter |
| Ekaluck Chanyavichit | Y&R THAILAND | Art director, Illustrator |
| Nares Limapornvanich | Y&R THAILAND | Art director,Illustrator |
| Anamarin Dusitakorn | Y&R THAILAND | Group Account Director |
To promote the haunted house at “Siam Park” amusement park.
To dramatize the real scare you will get at the haunted house, we used a very small ad budget to create a big buzz and excitement. We created the world’s first recruitment ad targeted to the dead, where we invited them to apply for jobs at our haunted house. The media we selected was small space ads beside the obituary section in a famous Thai newspaper. This triggered Thai people deep interested in the supernatural and ghosts.
The ads shocked people and became the talk of the town. The Siam Park visitors rose from 10,000 to 15,000 per day (approximately). And the haunting house visitors rose from 1,000 to 2,700 per day (approximately).