KALEIDOSCOPE

TitleKALEIDOSCOPE
BrandFUNKYMUNKY
Product / ServiceSTICKY CANDY
CategoryB02. Consumer Products & Services
EntrantJWT Singapore, SINGAPORE
Entrant Company:JWT Singapore, SINGAPORE
DM/Advertising Agency:JWT Singapore, SINGAPORE

Credits

Credits

Name Company Position
Tay Guan Hin JWT Singapore Regional Executive Creative Director
Koh Hwee Peng ex-JWT Singapore Creative Director
Ali Shabaz ex-JWT Singapore Executive Creative Director
Karen Muck JWT Singapore Creative Group Head
Christiano Choo JWT Singapore Art Director
Eileen Ang JWT Singapore Copywriter
Neo Kian Heng JWT Singapore Production Manager
Anne Loh ex-JWT Singapore Senior Account Executive

The Brief

To create a packaging that would draw attention to the unique characteristics of Sticky, a candy that allows you to customise its flavours, colours and designs. Key objectives: • To reflect how Sticky candy offers customers infinite possibilities at customising their candy. • To create an eye-catching packaging that encourages purchase. Main challenge: • To break the mould of candy packaging while keeping the candy fresh.

Creative Execution

This unique packaging enhances the fascinating patterns on the candies, while giving full play to the infinite customization possibilities through fun and interaction.

Describe the creative solution to the brief/objective.

With Sticky’s ability to customise numerous candy designs, our solution had to mirror its possibilities. We redesigned the kaleidoscope to incorporate the candies in an airtight container. Where they morphed into a visual feast of patterns – each one unique and fascinating – reflecting Sticky’s infinite customisation possibilities. Complete with colourful stripes of the Sticky identity, the packaging invites interaction with the brand in a mesmerising way.

Results

The client was thrilled with the finished product and it was very well received by the business partners in Sydney as well as consumers alike.