The Brief

Every Team Needs Light Speed! The lightest, the fastest! F50 is the Ultra light soccer cleats that can lead the team to victory.

Creative Execution

Providing the light speed experience, put on F50 is just like transform your foot to a roadster. The radio controlled cars actualize this experience by a game and let the audience demonstrate how far they can with F50 themselves.

Describe the creative solution to the brief/objective.

Ultra light soccer cleats can lead the team to victory because the lightest, the fastest! To let the audience experience how fast they can with F 50, an interactive radio controlled car game were created. Controlling the F50 radio controlled car to score the goal, the audience can experience the speed and how F50 lead the team to victory.

Results

The radio controlled cars game achieved a remarkable success. There was a significant increase in sale of F50. And the awareness of soccer also has been raised.