| Title | POP UP BEACH |
| Brand | AIR NEW ZEALAND |
| Product / Service | AIRWAYS PROMOTION |
| Category | D01. Event & Field Marketing |
| Entrant | JWT SHANGHAI, CHINA |
| Entrant Company: | JWT SHANGHAI, CHINA |
| DM/Advertising Agency: | JWT SHANGHAI, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| SheungYan Lo, Yang Yeo, | JWT Shanghai | Executive Creative Director |
| Wei Fei | JWT Shanghai | Creative Director |
| Kevin Huang | JWT Shanghai | Art Director |
| Simen Lv | JWT Shanghai | Copywriter |
| Fiona Zhong | JWT Shanghai | Agency Producer |
| Kevin Huang | JWT Shanghai | Photographer |
| Shel Liu, Crystal Lin, Maxine Yang | JWT Shanghai | Client Service |
Persuade more people to travel to New Zealand by the New Zealand Airline?
We set up a mini beach in Beijing skating park. Boys and girls in summer wear invites people to party in it. By joining the party, people will receive DM with different experience of New Zealand summer on it and win a free trip to New Zealand by dressing up your most summer feel clothes.
Counter seasonality. It was cold winter in China, but on the another side of the earth, it was super sunny New Zealand summer.
The ANZ official website has more than 3 million visits. More than 12,000 people followed ANZ group on SNS. All tickets were sold out in 3 weeks.