| Title | FORTUNE FAVOURS THE POSITIVE |
| Brand | DENTSU UTAMA |
| Product / Service | CORPORATE GREETINGS |
| Category | A01. Mailings |
| Entrant | DENTSU UTAMA Kuala Lumpur, MALAYSIA |
| Entrant Company: | DENTSU UTAMA Kuala Lumpur, MALAYSIA |
| DM/Advertising Agency: | DENTSU UTAMA Kuala Lumpur, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Hisham Sahudin | Dentsu Utama Sdn Bhd | Creative Director |
| Yap Sean Poh | Dentsu Utama Sdn Bhd | Senior Art Director |
| Sia Sin Lin | Dentsu Utama Sdn Bhd | Designer |
| Ong Sue Yin | Dentsu Utama Sdn Bhd | Copywriter |
| Alicia Goh | Dentsu Utama Sdn Bhd | Copywriter |
| Jeremy Ng | Dentsu Utama Sdn Bhd | Copywriter |
| Jonn Dogra | Dentsu Utama Sdn Bhd | Copywriter |
| Wong Fok Loy | Dentsu Utama Sdn Bhd | Head of Studio & Production |
| Ooi Beng Kiat | Dentsu Utama Sdn Bhd | Production Manager |
| Stephanie Lai | Dentsu Utama Sdn Bhd | Studio Manager |
The objective was for the company to send out Chinese New Year greetings to clients, potential clients and all other business partners. And at the same time, to impress and re-impress upon them the company credo of “Think Positive”.
The company lives and breathes the credo “Think Positive”. The mantra, from inception, has been, “If at first the attitude is wrong, then there’s no hope of doing anything right”. This message is relevant to the product or service in that great work and solutions come only with the right attitude, and in turn, great attitude delivers great fortune. This message resonates with the spirit of Chinese New Year.
Chinese New Year is about great fortunes, and fortune sticks feature prominently during the season. That became the creative idea. Fortune sticks that foretell of things to come BUT with a caveat: always look on the bright side of situations, no matter what they are. The projected response was REFLECTION and POSITIVE ATTITUDE.
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