The Brief

Daehan Steel, newly entering the steel processing market, has sought for an effective promotion commencing with the lauching of the TVC in order to increase the brand awareness of the enterprise.

Creative Execution

As a result, this promotion which was executed with the launching of the TVC has successfully developed corporate indentity of Daehan Steel that it didn't have in the steel processing market before.

Describe the creative solution to the brief/objective.

The Promotion has proceeded with launching of the TVC in March 2010. The fundermental of the concept was to put clips, thumbtacks and pins inside of miniature constructions that are universally recongnaizable with a tagline that reads Inside of Constructon, Daehan Steel, which was created for the consumers to be able to associate "steel" with Daehan Steel. This promotional piece was distributed in all over the city, where the clients' offices are mostly placed.

Results

Additionallly, the promotion reached even further to the non-targeted consumers in which we earned non-intended viral marketing through word-of-mouth and blogging.