| Title | SCOREBOARD CALENDAR |
| Brand | ESPN |
| Product / Service | BRAND IDENTITY |
| Category | A03. Company Literature |
| Entrant | GREY GROUP Singapore, SINGAPORE |
| Entrant Company: | GREY GROUP Singapore, SINGAPORE |
| DM/Advertising Agency: | GREY GROUP Singapore, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Ali Shabaz | Grey Group Singapore | Chief Creative Officer |
| Ang Sheng Jin | Grey Group Singapore | Head of Art |
| Dunstan Lee | Grey Group Singapore | Copywriter |
| Tan Zi Wei | Grey Group Singapore | Art Director |
| Jeremy Wong | Nemesis | Photographer |
| Doris Lee | Grey Group Singapore | Producer |
| Suraya Razak | Grey Group Singapore | Producer |
| Sidhaesh Subbrahmanyam | Grey Group Singapore | Account Supervisor |
| Paras Sharma | ESPN Star Sports | Director Marketing Sales |
| Alex Tan | Grey Group Singapore | Typographer |
ESPN STAR Sports tasked us to design their 2011 corporate calendar, which was to be sent out to business partners. Since a calendar is used daily, it was a good opportunity to use it to remind users of ESPN STAR SPORTS and reinforce their brand image.
Considering that scores create excitement in sports competitions and incite the passion of sports fans, we derived the design idea. The result was a simple idea – a natural blend between a calendar and a scoreboard. The concept stays true to the brand, which lives and breathes sports.
We created a scoreboard calendar, something that would stand out from the numerous corporate calendars that our target audience receive yearly.
The calendar was well-received by the target audience. There have also been several requests for additional copies.