Title | THE ETERNAL PURSUIT OF UNHAPPINESS |
Brand | OGILVY SINGAPORE |
Product / Service | BOOK |
Category | A03. Company Literature |
Entrant | OGILVY SINGAPORE , SINGAPORE |
Entrant Company: | OGILVY SINGAPORE, SINGAPORE |
DM/Advertising Agency: | OGILVY SINGAPORE, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
Robyn Putter | Ogilvy | Creative Director |
Tham Khai Meng | Ogilvy | Creative Director |
Stuart Mills | Ogilvy | Art Director |
Albert Leeflaag | Ogilvy | Designer |
Eugene Cheong | Ogilvy | Copywriter |
David Ogilvy left his company with the injunction to be forever dissatisfied and constantly striving. David called this “divine discontent.” It is the view of the present management that Ogilvy & Mather have strayed away from David’s high ideal. “The Eternal Pursuit of Unhappiness” is an attempt at making David’s philosophy of divine discontent relevant, applicable and vital for a new generation and a new century. The book is a re-vision, if you will, of David’s vision.
This book expounds upon the eight creative habits — habits that are common to creative people down the ages. From Newton to Einstein to St Paul to Mandela to Picasso to David Ogilvy, creative people have always espoused courage, idealism, curiosity, playfulness, candour, intuition, free-spiritedness and persistence. The premise of this book is simple: Good behaviour repeated daily leads to good corporate character, which ultimately affect the company’s destiny as a creative business.