NISSAN OMOIYARI BALLOON

TitleNISSAN OMOIYARI BALLOON
BrandNISSAN MOTOR
Product / ServiceCORPORATE EVENT
CategoryD01. Event & Field Marketing
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Entrant Company:TBWA\HAKUHODO Tokyo, JAPAN
DM/Advertising Agency:TBWA\HAKUHODO Tokyo, JAPAN

Credits

Credits

Name Company Position
Minoru FUJII TBWA/HAKUHODO Inc. Executive Creative Director
Hidenori MIYOSHI TBWA/HAKUHODO Inc. Senior Account Director
Mineo MORI TBWA/HAKUHODO Inc. Producer
Atsushi MUROI Hakuhodo Inc. Creative Director

The Brief

With the relocation of the Nissan headquarters, Nissan promoted it's social action activities to the people of Yokohama, building a bridge of trust between the public and Nissan.

Creative Execution

“OMOIYARI” internal envelops: messages to encourage Nissan posted into the balloons by local elementary school students were delivered to Nissan employees. The messages pasted on Nissan’s internal envelopes were passed on from one employee to another or one employee’s desk to another. One envelope made its rounds internally in the company to reach 90 people. A total of 300 envelopes were passed on among 27,000 employees. This generated emotional ties between the local students and Nissan employees.

Describe the creative solution to the brief/objective.

From someone to another, through delivering "Voices of OMOIYARI" to our earth, this activity crescendos OMIYARI in the hearts of people. An activity starting from Yokohama and out to the world, It's the Nissan OMOIYARI Balloon.

Results

- Collected 506,200 Voices of OMOIYARI - 970 classes incorporated the topic in their social study class. - Nissan employees inspirited with the Voices from the public: 27,000 people.