Title | SAVE THE LAUNDRY SHOP 747 |
Brand | DRY CLEANER 747 |
Product / Service | SELF-SERVICE LAUNDRY |
Category | A05. Alternative Media |
Entrant | I&S BBDO Tokyo, JAPAN |
Entrant Company: | I&S BBDO Tokyo, JAPAN |
DM/Advertising Agency: | I&S BBDO Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Hiroyuki Nakazato | I&S BBDO Inc. | Art director |
Akane Torizuka | I&S BBDO Inc. | CF Planner |
Ririko Murata | I&S BBDO Inc. | CF Planner |
The goal was to increase store utilization and sales. Their sales had been on gradual decrease over the years since their competitors opened their business in the area. Target: local residents living near the store
The store is located by a local shopping district where a large number of consumers visit on a daily basis. Therefore, in-store campaign in each shop was expected to result in our reaching as many potential customers as possible. Choice of media related to each shop (e.g. luncheon mat for a pasta restaurant) facilitated to leave a strong impression on consumers.
By creating a message and tools to evoke smears or smudges, we launched the “Save The Cleaning 747” campaign, where we promoted the client in many other shops elsewhere in the local shopping district.
The sales increased by 1.8 times. The number of page views of the client’s site increased by 4 times (25 PV to 102 PV per month)