SAVE THE LAUNDRY SHOP 747

TitleSAVE THE LAUNDRY SHOP 747
BrandDRY CLEANER 747
Product / ServiceSELF-SERVICE LAUNDRY
CategoryA05. Alternative Media
EntrantI&S BBDO Tokyo, JAPAN
Entrant Company:I&S BBDO Tokyo, JAPAN
DM/Advertising Agency:I&S BBDO Tokyo, JAPAN

Credits

Credits

Name Company Position
Hiroyuki Nakazato I&S BBDO Inc. Art director
Akane Torizuka I&S BBDO Inc. CF Planner
Ririko Murata I&S BBDO Inc. CF Planner

The Brief

The goal was to increase store utilization and sales. Their sales had been on gradual decrease over the years since their competitors opened their business in the area. Target: local residents living near the store

Creative Execution

The store is located by a local shopping district where a large number of consumers visit on a daily basis. Therefore, in-store campaign in each shop was expected to result in our reaching as many potential customers as possible. Choice of media related to each shop (e.g. luncheon mat for a pasta restaurant) facilitated to leave a strong impression on consumers.

Describe the creative solution to the brief/objective.

By creating a message and tools to evoke smears or smudges, we launched the “Save The Cleaning 747” campaign, where we promoted the client in many other shops elsewhere in the local shopping district.

Results

The sales increased by 1.8 times. The number of page views of the client’s site increased by 4 times (25 PV to 102 PV per month)