The Brief

Objective: to raise the client’s profile and increase sales Target:The client is a tailgate vendor of croquettes. The targets are new and existing customers (mainly housewives) who live in the area visited by the van.

Creative Execution

Because housewives lead busy lives with doing housework and raising children, they want to relax on weekends. It will make them happy if children help them prepare dinner. By distributing tools that will excite children, we can make the appeal to both targets.

Describe the creative solution to the brief/objective.

With the “Happy Fryday campaign,” we encouraged children to thank their mothers on Fridays and produced its promotional tools.

Results

- The number of children visiting on Fridays: up by 300% - Sales on days other than Fridays: up by 120%