| Title | ASIAN PAINTS COLOUR NEXT 2010 |
| Brand | ASIAN PAINTS |
| Product / Service | PAINT |
| Category | A02. Consumer Products |
| Entrant | INDIGO SYSTEMS & TECHNOLOGY CONSULTANTING Mumbai, INDIA |
| Entrant Company: | INDIGO SYSTEMS & TECHNOLOGY CONSULTANTING Mumbai, INDIA |
| Advertising/Web Design Agency: | INDIGO SYSTEMS & TECHNOLOGY CONSULTANTING Mumbai, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Vishvambhar Sharma | Indigo Consulting | Program Manager |
| Dean Gonsalves | Indigo Consulting | Group Head Creative |
Asian Paints ColourNext is the world's first India-specific colour forecast. It has, over the last 6 years, developed & fine tuned a proprietary research process to study the Indian design and décor space, identify emerging directions and develop design themes & colour palettes around them. The use of tag clouds was done on the home page of this microsite. Each tag was associated with a theme and clicking on it would allow the user to reach the theme page. Each theme had a colour palette associated. The whole interface was engaging and allowed users to explore colours and themes