| Title | SAMSUNG NAVIBOT LAUCHING PROMOTION |
| Brand | SAMSUNG ELECTRONICS |
| Product / Service | NAVIBOT |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | DESIGNFEVER Seoul, KOREA |
| Entrant Company: | DESIGNFEVER Seoul, KOREA |
| Advertising/Web Design Agency: | DESIGNFEVER Seoul, KOREA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Donghyun Choi | Designfever | Creative Direction |
| Juhwan Lee | Designfever | Art Direcion |
| Hyeonju Cho | Designfever | Design |
| Gwangseon Ryu | Designfever | Design |
| Hyewon Son | Designfever | Design |
| Miae Hwang | Designfever | Design |
| Jongmin Kim | Designfever | Design |
| Yeongsu Han | Designfever | Design |
| Hyeonil Park | Designfever | Design |
| Seungae Jang | Designfever | Design |
| Minkyung Kim | Designfever | Design |
Showing some experimentations with the Samsung Robotic Cleaner ‘NaviBot’ including some test results of the intelligent technology in the special laboratory. Especially to show the function of Visionary Mapping™ System focusing on the built-in camera on the top of NaviBot. We effectively marketed Samsung Robotic Vacuum Cleaner NaviBot in three steps. First, there is a viral film for arousing curiosity about the product. Secondly, Users from viral film can get product information through the interactive video in the microsite. Lastly, movie is also applied as an offline marketing: shown at exhibitions such as CES, and used at offline stores.