| Title | LOVE SPEED |
| Brand | VOLKSWAGEN HONG KONG LIMITED |
| Product / Service | VOLKSWAGEN GOFT GTI |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Spencer Wong, Nick Lim | McCann Worldgroup (Hong Kong) | Executive Creative Director |
| Philip.Lee, Mark Kong, Quentin Yeong | McCann Worldgroup (Hong Kong) | Creative Director |
| Quentin Yeong, Oggy Cheng, James O | McCann Worldgroup (Hong Kong) | Art Director |
| Miyoko Ohki, Jun Arikawa, Sho Tominaga | McCann Worldgroup (Tokyo) | Producer |
| Peggy Yang, Jan Lee, Kapri Kwok | McCann Worldgroup (Hong Kong) | Account Service |
The Volkswagen Goft GTI's heritage of performance dates back to the birth of the model, making it a classic icon for speed-freaks. With the launch of long-awaited and massively-anticipated GTI MK VI, we used "Speed" to create hype among car lovers. We took seven of the world's fastest talents and got viral with their dazzling hi-speed skills just weeks before the GTI's official shipping day. To name a few: the worl'd fastest striper, the world's cup stacking champion, the fastest rice cake maker. We seeded their films thru TV channels, forums, fan sites and youtube and brought traffic streaming into our webiste: www.gtiloverspeed.com.