LOVE SPEED

TitleLOVE SPEED
BrandVOLKSWAGEN HONG KONG LIMITED
Product / ServiceVOLKSWAGEN GOFT GTI
CategoryA02. Consumer Products
EntrantMcCANN WORLDGROUP Hong Kong, HONG KONG
Entrant Company:McCANN WORLDGROUP Hong Kong, HONG KONG
Advertising/Web Design Agency:McCANN WORLDGROUP Hong Kong, HONG KONG

Credits

Credits

Name Company Position
Spencer Wong, Nick Lim McCann Worldgroup (Hong Kong) Executive Creative Director
Philip Lee, Mark Kong, Quentin Yeong McCann Worldgroup (Hong Kong) Creative Director
Quentin Yeong, Oggy Cheng, James O McCann Worldgroup (Hong Kong) Art Director
Miyoko Ohki, Jun Arikawa, Sho Tominaga McCann Worldgroup (Tokyo) Producer
Peggy Yang, Jan Lee, Kapri Kwok McCann Worldgroup (Hong Kong) Account Service

Brief Explanation

With the launch of long-awaited and massively-anticipated GTI MK VI, we used "Speed" to create hype among car lovers. We took seven of the world's fastest talents and got viral with their hi-speed skills just 2 weeks before the GTI's official shipping day. To name a few: the world's fastest striper, the world's cup stacking champion, Kyoto fastest rice cake maker and seeded thru TV channels, forums, fan sites and youtube and brought traffic streaming into our webiste: www.gtiloverspeed.com. Alongside the speed videos the site hosted other fun speed-themed content and interactive gaming. Introducing Speed around the World, an email-based viral game for bandwidth testing, which took GTI’s speed raced against the world’s internet congestion and latency.