| Title | NESCAFE MUG MESSENGER |
| Brand | NESTLÉ JAPAN |
| Product / Service | NESCAFE |
| Category | A02. Consumer Products |
| Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Seiji Shiramizu | McCann Erickson Japan | Exective Creative Director |
| Shiko Murai | McCann Erickson Japan | Art Director |
| Daisuke Sugita | McCann Erickson Japan | Art Director |
| Sayaka Ota | McCann Erickson Japan | Copywriter |
New type of communication tool represented by the brand site of NESCAFE aiming to improve the brand recognition. The message of the campaign is to send a warm feeling to someone precious by making a cup of coffee. An user can use the website consist of the application software to send a letter to a precious person with a message written on a mug cup in the web site with various contents. When the web-site was introduced, actual bike messenger carrying a huge red mug drove around Tokyo to promote the web-site.