Title | TALK TO ME |
Brand | LG ELECTRONICS (THAILAND) |
Product / Service | LG 3G MOBILE PHONE |
Category | A02. Consumer Products |
Entrant | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Entrant Company: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Advertising/Web Design Agency: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Credits |
Name | Company | Position |
---|---|---|
Martin Lee | McCann Worldgroup (Thailand) Ltd. | Chief Creative Officer |
Saharath Sawadatikom | McCann Worldgroup (Thailand) Ltd. | Executive Creative Director |
Chutima Sriaranyakul | McCann Worldgroup (Thailand) Ltd. | Senior Art Director |
Jariya Somboontum | McCann Worldgroup (Thailand) Ltd. | Senior Copy Writer |
Prayer Trairatvorakul | McCann Worldgroup (Thailand) Ltd. | Copy writer |
Wichian Yungmeesuk | McCann Worldgroup (Thailand) Ltd. | Technology Consultant |
Kongsak Pongsuradate | McCann Worldgroup (Thailand) Ltd. | Flash Programmer |
Chawana Praesrisakul | McCann Worldgroup (Thailand) Ltd. | Digital Strategic Planning Director |
Peerunthron Chaisrirattanakul | McCann Worldgroup (Thailand) Ltd. | Account Manager |
Nutcha Mauthorn | McCann Worldgroup (Thailand) Ltd. | Account Executive |
Kittikoon Thaomor | McCann Worldgroup (Thailand) Ltd. | Flash Programmer |
3G technology was introduced to the Thai market recently. Most consumers were confused about this new trend. Is it about speed? What about coverage? 'Talk to me' campaign: the first VDO call simulation via online. VDO call technology was selected to simulate the uniqueness of 3G mobile handset features. The campaign allowed consumers who only had 2G handsets to try VDO calls instantly. Two cute girls and celebrities answered phone calls live from 12.00 to 21.00 daily.