TALK TO ME

TitleTALK TO ME
BrandLG ELECTRONICS (THAILAND)
Product / ServiceLG 3G MOBILE PHONE
CategoryA02. Consumer Products
EntrantMcCANN WORLDGROUP THAILAND Bangkok, THAILAND
Entrant Company:McCANN WORLDGROUP THAILAND Bangkok, THAILAND
Advertising/Web Design Agency:McCANN WORLDGROUP THAILAND Bangkok, THAILAND

Credits

Credits

Name Company Position
Martin Lee McCann Worldgroup (Thailand) Ltd. Chief Creative Officer
Saharath Sawadatikom McCann Worldgroup (Thailand) Ltd. Executive Creative Director
Chutima Sriaranyakul McCann Worldgroup (Thailand) Ltd. Senior Art Director
Jariya Somboontum McCann Worldgroup (Thailand) Ltd. Senior Copy Writer
Prayer Trairatvorakul McCann Worldgroup (Thailand) Ltd. Copy writer
Wichian Yungmeesuk McCann Worldgroup (Thailand) Ltd. Technology Consultant
Kongsak Pongsuradate McCann Worldgroup (Thailand) Ltd. Flash Programmer
Chawana Praesrisakul McCann Worldgroup (Thailand) Ltd. Digital Strategic Planning Director
Peerunthron Chaisrirattanakul McCann Worldgroup (Thailand) Ltd. Account Manager
Nutcha Mauthorn McCann Worldgroup (Thailand) Ltd. Account Executive
Kittikoon Thaomor McCann Worldgroup (Thailand) Ltd. Flash Programmer

Brief Explanation

3G technology was introduced to the Thai market recently. Most consumers were confused about this new trend. Is it about speed? What about coverage? 'Talk to me' campaign: the first VDO call simulation via online. VDO call technology was selected to simulate the uniqueness of 3G mobile handset features. The campaign allowed consumers who only had 2G handsets to try VDO calls instantly. Two cute girls and celebrities answered phone calls live from 12.00 to 21.00 daily.