CHUPA CHUPS, CHUCK'S CUP 2010
| Title | CHUPA CHUPS, CHUCK'S CUP 2010 |
| Brand | PERFETTI VAN MELLE |
| Product / Service | LOLLIPOP |
| Category | A02. Consumer Products |
| Entrant | BBH ASIA PAC Singapore, SINGAPORE |
| Entrant Company: | BBH ASIA PAC Singapore, SINGAPORE |
| Advertising/Web Design Agency: | BBH ASIA PAC Singapore, SINGAPORE |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Steve Elrick | BBH Asia Pac | Regional ECD |
| Shawn Loo | BBH Asia Pac | Creative Director |
| Ashidiq Ghazali | BBH Asia Pac | Creative Director |
| Arh Chun Ngai | BBH Asia Pac | Art Director |
| Keith Kwek | BBH Asia Pac | Copywriter |
| Noel Chan | BBH Asia Pac | Developer |
| Eugenie Yeo | BBH Asia Pac | Account Director |
| Prema Techinamurthi | BBH Asia Pac | Account Executive |
| Amy Wong | BBH Asia Pac | Agency Producer |
| Shaun Lee | BBH Asia Pac | Agency Producer + |
| Conceptlane | Backend Developer | |
| Freeflow | Video Production House | |
| AMX Audiophiles | Sound Effects | |
| Sam Tan | Boomerang | Photographer |
| Edward Ng | BBH Asia Pac | Designer |
| Peter Chee | BBH Asia Pac | Head of Print |
Brief Explanation
Chupa Chups wanted to leverage on World Cup fever to increase their brand presence in football-loving countries. However, they didn't want to spend the millions needed to become an official World Cup sponsor. Football is a game where you need strength, stamina and no small amount of skill. We wanted to do the opposite: create something anyone from anywhere could take part in, while at the same time staying true to the Chupa Chups motto of a 'Life Less Serious'. So we thought: why not create our own 'less serious' version of the World Cup, fronted by Chupa Chups's enigmatic mascot Chuck? Thus, Chuck's Cup 2010 was born. A worldwide tournament where all you had to do to represent your country was sit down, log on, and... look at a teacup that belonged to Chuck. A game anyone, anywhere with internet access could take part in. Visit site.