| Title | SEMIR |
| Brand | SEMIR |
| Product / Service | CLOTHING |
| Category | A02. Consumer Products |
| Entrant | DRAFTFCB Shanghai, CHINA |
| Entrant Company: | DRAFTFCB Shanghai, CHINA |
| Advertising/Web Design Agency: | DRAFTFCB Shanghai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Poh Hwee Beng | DRAFTFCB | Executive Creative Director, China |
| Ethan Tsao | DRAFTFCB | Creative Director |
| Laurent Jiang | DRAFTFCB | Associate Creative Director |
| Monkey He | DRAFTFCB | Art Director |
| Kathy He | DRAFTFCB | Copywriter |
| Betty Zhu | DRAFTFCB | Associate Account Director |
| Lisa Zhao | Account Executive |
Building an official website for Semir, a mass causual wear brand in China, targeting at young people age 16-22. Aiming to create a "constant meeting place" for these young targets to hang-out & up-dated on trends.