CONVERSATION

TitleCONVERSATION
BrandNESTLÉ
Product / ServiceNESCAFE 3IN1
CategoryD01. Digitally Led Integrated Campaign
EntrantLOWE VIETNAM Ho Chi Minh City, VIETNAM
Entrant Company:LOWE VIETNAM Ho Chi Minh City, VIETNAM
Advertising/Web Design Agency:LOWE VIETNAM Ho Chi Minh City, VIETNAM

Credits

Credits

Name Company Position
Bob Cohen Lowe Vietnam Executive Creative Director
Chiminh Deleo Lowe Vietnam Copywriter
Hoang Minh Tran Lowe Vietnam Art Director
Anne Marie Rodriguez Lowe Vietnam Agency Producer
Indraneel Guha Lowe Vietnam Head of Planning Services
Siddharth Malhotra, Thao Tran Lowe Vietnam Account Manager
Duy Ngo Lowe Vietnam Account Executive

Brief Explanation

Vietnam is a country with a strong coffee culture. And Nescafe 3in1 was a market leader, but people loved local brands more. The brief was to turn Nescafe from ‘most sold’ to ‘most loved’. The only way to solve this was to create a strong ‘Vietnamese connect’ with the youth without losing our international stature. Almost like getting Nescafe 3-in-1 a Vietnamese passport. Coffee has always been a social lubricant that creates great conversations, and this was indeed true in Vietnam. We decided to become the coffee that enables 'intensely Vietnamese conversations'. Our entire campaign was centered around 1 digital platform.