Title | REXONA CHEERLEADERS |
Brand | UNILEVER |
Product / Service | REXONA MEN |
Category | A02. Consumer Products |
Entrant | LOWE VIETNAM Ho Chi Minh City, VIETNAM |
Entrant Company: | LOWE VIETNAM Ho Chi Minh City, VIETNAM |
Advertising/Web Design Agency: | LOWE VIETNAM Ho Chi Minh City, VIETNAM |
Credits |
Name | Company | Position |
---|---|---|
Antonio Bonifacio | Lowe Vietnam | Associate Creative Director |
Chiminh Deleo | Lowe Vietnam | Copywriter |
Indraneel Guha | Lowe Vietnam | Head of Planning Services |
Vanessa Hurst | Lowe Vietnam | Agency Producer |
Mae Ng | Lowe Vietnam | Account Director |
Nhi Nguyen | Lowe Vietnam | Account Manager |
Thuy Dong, Xuan Nguyen | Lowe Vietnam | Account Executive |
So Fresh Inc | Production Company | |
Ly Viet Vu | So Fresh Inc | Operating Director |
Nam Tran | So Fresh Inc | Web Designer |
Vietnam is a soccer crazy nation. The TV World Cup viewership is one of the highest in the world. Rexona Men Sports Defense deodorant, a small brand in a small category wanted to launch and leverage on the World Cup excitement. The problem is, Rexona only had 1/10th of the budget compared to other major advertisers. Solution: Give something to football fans that others can't. We created a micro site where you could pick a cheerleader of your favorite football nation to create a unique cheer using augmented reality. This could be shared with others by just 1 click.