REXONA CHEERLEADERS

TitleREXONA CHEERLEADERS
BrandUNILEVER
Product / ServiceREXONA MEN
CategoryA02. Consumer Products
EntrantLOWE VIETNAM Ho Chi Minh City, VIETNAM
Entrant Company:LOWE VIETNAM Ho Chi Minh City, VIETNAM
Advertising/Web Design Agency:LOWE VIETNAM Ho Chi Minh City, VIETNAM

Credits

Credits

Name Company Position
Antonio Bonifacio Lowe Vietnam Associate Creative Director
Chiminh Deleo Lowe Vietnam Copywriter
Indraneel Guha Lowe Vietnam Head of Planning Services
Vanessa Hurst Lowe Vietnam Agency Producer
Mae Ng Lowe Vietnam Account Director
Nhi Nguyen Lowe Vietnam Account Manager
Thuy Dong, Xuan Nguyen Lowe Vietnam Account Executive
So Fresh Inc Production Company
Ly Viet Vu So Fresh Inc Operating Director
Nam Tran So Fresh Inc Web Designer

Brief Explanation

Vietnam is a soccer crazy nation. The TV World Cup viewership is one of the highest in the world. Rexona Men Sports Defense deodorant, a small brand in a small category wanted to launch and leverage on the World Cup excitement. The problem is, Rexona only had 1/10th of the budget compared to other major advertisers. Solution: Give something to football fans that others can't. We created a micro site where you could pick a cheerleader of your favorite football nation to create a unique cheer using augmented reality. This could be shared with others by just 1 click.