| Title | SALT FILMS |
| Brand | SALT FILMS |
| Product / Service | FILM PRODUCTION |
| Category | A04. Business Equipment & Services |
| Entrant | KINETIC SINGAPORE, SINGAPORE |
| Entrant Company: | KINETIC SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | KINETIC SINGAPORE, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Pann Lim | Kinetic Singapore | Executive Creative Director |
| Jonathan Yuen | Kinetic Singapore | Creative Director |
| Driv Loo | Kinetic Singapore | Art Director |
| Driv Loo | Kinetic Singapore | Designer |
| Driv Loo | Kinetic Singapore | Illustrator |
| Driv Loo | Kinetic Singapore | Typographer |
| Eugene Tan | Kinetic Singapore | Copywriter |
| Craig Neo | Programmer | |
| AMX Audiophiles | AMX Audiophiles | Sound & Music |
Pinching the word ‘Salt’ from Salt Films for inspiration, the website gives the target audience a taste of their expertise in the shape of salt shakers for film directors’ works, where the user can guide a graphical, intuitive hand like his own to browse through the website, even going to the extent of flipping a menu from which Salt Films shares news and updates. The beauty of the website lies in marrying the simplicity of the interface and clever, detailed touches. The user takes control of the graphical hand to browse the website, making the experience fun and interactive.