| Title | WINDSOR DJC |
| Brand | DIAGEO KOREA |
| Product / Service | WINDSOR WHISKEY |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | PROFERO Tokyo, JAPAN |
| Entrant Company: | PROFERO Tokyo, JAPAN |
| Advertising/Web Design Agency: | PROFERO Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | VINYL Seoul, KOREA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Peter Moody | Profero | Managing Director |
| Tom Hyde | Profero | Strategy Director |
| Ashley Shon | McCann Erickson | Executive Creative Director |
| Alastair Mills | Profero | Story Development / Senior Creative |
| Joonghyun Cho | McCann Erickson | Creative Director |
| Dong-Hoon Choi | Vinyl | Creative Director |
| Angela Kim | Profero | Project Manager |
| Andy Yim | Vinyl | Digital Planning |
| Seung-Min Oh | Vinyl | Project Manager |
| Jin-joo Kim | Vinyl | Account Executive |
Challenge: Though Windsor is Korea's No.1 selling Whisky, its consumers have a weak emotional connection with the brand. Task: How do we turn tens of thousands of them into adorers of Windsor? Idea: Create the Diamond Jubilee Club, an exclusive online society that people are desperate to join. How: By making it the centre of a celebrity studded drama told across 4 online movies, 6 graphic novels, teasers, character blogs, treasure hunts and enormous amounts social media chatter. Results: 1.5 million visits, over 7 million page views, and the movie ranked #1 in keyword search generating over 700 news articles.