| Title | CHINA ROUTES |
| Brand | BMW CHINA |
| Product / Service | BMW CHINA ROUTES |
| Category | A02. Consumer Products |
| Entrant | INTERONE CHINA Beijing, CHINA |
| Entrant Company: | INTERONE CHINA Beijing, CHINA |
| Advertising/Web Design Agency: | INTERONE CHINA Beijing, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Kay Koester | Interone China | Executive Creative Director |
| Claudia Woelfle | Interone China | Client Service Director |
| Ninik Vogelsang | Interone China | Creative Director |
| Klaus Irmer | Interone China | Director Concept |
| Thomas Adams | Interone China | IT Director |
| Erin Yin | Interone China | Copy Writer |
| Yanan Sun | Interone China | Copy Writer |
| Lee Yu | Interone China | Programmer |
| Jerome Xie | Interone China | Programmer |
By mid of 2010 BMW China launched the online platform BMW China Routes. The task was to create an open online community platform for passionate BMW drivers and other car owners in China to share their driving pleasure and to involve them into BMW campaigns, promotions and events in a smart way. People can search for routes and get detailed information about them. They can download routes and enjoy the real road trip. In near future the website will be connected with BMW connected drive so it will be possible to directly download the route information into the navigation system.