Title | 72 BEATS PER MINUTE GUARANTEED |
Brand | PEPSICO INDIA HOLDINGS |
Product / Service | QUAKER OATS |
Category | D01. Digitally Led Integrated Campaign |
Entrant | MINDSHARE Gurgaon, INDIA |
Entrant Company: | MINDSHARE Gurgaon, INDIA |
Advertising/Web Design Agency: | MINDSHARE Gurgaon, INDIA |
Credits |
Name | Company | Position |
---|---|---|
Manish Aggarwal | Mindshare | Partner- Client Leadership |
Siddhartha Sharma | Mindshare | Associate Director, Exchange |
Meenakshi Mediratta | Mindshare | Associate Director, Exchange |
Averill Sequeira | Mindshare | Associate Director, Business Planning |
Anisha Iyer | Mindshare | Associate Director, Exchange |
Dinesh Nair | Mindshare | Director, Exchange |
Kumar Manish | Mindshare | Director, Exchange |
Anushri Tyagi | Mindshare | Executive, Exchange |
Shruti Narang | BBDO | Account Director |
Neeraj Sharma | Creative Garage | Founder |
Rahul Khosla | Karmatech | Director |
Prasad Ajgaonkar | Irealities solutions pvt. Ltd | CEO |
Saday Kumar | Apollo Hospitals | Technology head |
With India acquiring the dubious distinction of being the heart disease capital of the World, Quaker Oats embarked on a mission to make India heart healthy with Goodmorningheart.com serving as its anchor. The intent of the Mission was to shake Indians from slumber and awaken them to heart healthy mornings by adopting a Preventive approach and having the right mix of Healthy Diet and Active lifestyle. Thus the Mission educates and improves the Quality of Life of Indians. Quaker Oats conversed one on one with its audiences thus bringing meaningful social and behavioral change.