72 BEATS PER MINUTE GUARANTEED

Title72 BEATS PER MINUTE GUARANTEED
BrandPEPSICO INDIA HOLDINGS
Product / ServiceQUAKER OATS
CategoryD01. Digitally Led Integrated Campaign
EntrantMINDSHARE Gurgaon, INDIA
Entrant Company:MINDSHARE Gurgaon, INDIA
Advertising/Web Design Agency:MINDSHARE Gurgaon, INDIA

Credits

Credits

Name Company Position
Manish Aggarwal Mindshare Partner- Client Leadership
Siddhartha Sharma Mindshare Associate Director, Exchange
Meenakshi Mediratta Mindshare Associate Director, Exchange
Averill Sequeira Mindshare Associate Director, Business Planning
Anisha Iyer Mindshare Associate Director, Exchange
Dinesh Nair Mindshare Director, Exchange
Kumar Manish Mindshare Director, Exchange
Anushri Tyagi Mindshare Executive, Exchange
Shruti Narang BBDO Account Director
Neeraj Sharma Creative Garage Founder
Rahul Khosla Karmatech Director
Prasad Ajgaonkar Irealities solutions pvt. Ltd CEO
Saday Kumar Apollo Hospitals Technology head

Brief Explanation

With India acquiring the dubious distinction of being the heart disease capital of the World, Quaker Oats embarked on a mission to make India heart healthy with Goodmorningheart.com serving as its anchor. The intent of the Mission was to shake Indians from slumber and awaken them to heart healthy mornings by adopting a Preventive approach and having the right mix of Healthy Diet and Active lifestyle. Thus the Mission educates and improves the Quality of Life of Indians. Quaker Oats conversed one on one with its audiences thus bringing meaningful social and behavioral change.