| Title | THE PEDIGREE ADOPTION DRIVE |
| Brand | MARS PETCARE AUSTRALIA |
| Product / Service | ADOPTION DRIVE |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | WHYBIN\TBWA Sydney, AUSTRALIA |
| Entrant Company: | WHYBIN\TBWA Sydney, AUSTRALIA |
| Advertising/Web Design Agency: | WHYBIN\TBWA Sydney, AUSTRALIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Tim Rickman | Mars Petcare Australia | Associate Brand Manager |
| Andrea Byrne | Whybin\TBWA\Tequila | Agency Account Director |
| Advertising Agency | Tequila\ | |
| Russ Tucker | Whybin\TBWA\Tequila | Russ TuckerCreative Director |
| Simon Furey | Whybin\TBWA\Tequila | Copywriter |
| Glenn Christensen | Whybin\TBWA\Tequila | Art Director |
| Mike McGlynn | Whybin\TBWA\Tequila | Creative Technologist |
| Jeffrey Mok | Whybin\TBWA\Tequila | Designer |
| Norman Vo | Whybin\TBWA\Tequila | Interactive Designer |
| Isaac Kutcher & Wendy Su | Whybin\TBWA\Tequila | Programmers |
| Andrew Berman, Isaac Kutcher & Wendy Su | Whybin\TBWA\Tequila | Technical Developers |
| Andrew Berman | Whybin\TBWA\Tequila | Technical Director |
| Norman Vo | Whybin\TBWA\Tequila | Flash Developer |
| Jeffrey Mok | Whybin\TBWA\Tequila | Flash Designer |
| Sean Gardner | Whybin\TBWA\Tequila | Interactive Producer |
| John Bishop | Pet Rescue | Content Partner |
A campaign to find loving homes for abandoned dogs. Users can adopt dogs, buy merchandise and donate to the cause. Our apps pulled in the live data from the petrescue.com.au website and provided a simple interface to help dog lovers find dogs in their area to adopt. Visitors were given the chance to donate a bowl of dog food to rescues around Australia by simply clicking and joining the campaign Facebook fan page. We gave these users the ability to add a supporter's ribbon to their profile picture and through the fanpage. The campaign exceeded it’s targets.