Title | DEVIL'S LAIR WEBSITE |
Brand | FOSTER'S GROUP |
Product / Service | DEVIL'S LAIR WINE RANGE |
Category | A02. Consumer Products |
Entrant | DDB GROUP MELBOURNE, AUSTRALIA |
Entrant Company: | DDB GROUP MELBOURNE, AUSTRALIA |
Advertising/Web Design Agency: | DDB GROUP MELBOURNE, AUSTRALIA |
Credits |
Name | Company | Position |
---|---|---|
Grant Rutherford | DDB Group Melbourne | Executive Creative Director |
Nick Cummins | DDB Group Melbourne | Group Creative Director |
Andre Hull | DDB Group Melbourne | Copywriter |
Lee Sunter | DDB Group Melbourne | Art Director |
Jonathan Yuen | DDB Group Melbourne | Digital Head of Art |
Will Dady | DDB Group Melbourne | Flash Designer |
Briana McMunn | DDB Group Melbourne | Digital Producer |
Julie Rutherford | DDB Group Melbourne | Agency Producer |
Damien Dunne | DDB Group Melbourne | Editor |
Oliver Lynch | DDB Group Melbourne | Group Business Director |
Justin Arnold | DDB Group Melbourne | Account Director |
Oliver Wearne | DDB Group Melbourne | Account Manager |
Lee Harrington | DDB Group Melbourne | Art Buyer |
Stuart McLachlan | Paper Engineer | |
Chris Sferraza | Director |
Devil’s Lair is a handcrafted, exceptionally good wine. The wines name comes from a cave where the fossilised remains of a Tasmanian tiger were found, along with an extra (5th) leg, far from its natural home on the other side of Australia. Under a new Chief Winemaker the brand has enjoyed a renaissance, reinvigorating the tastes, textures and even cultivation of their premium wines. But while new life had been breathed into its wines, their website had been left on the shelf to gather dust, it looked dated, unloved and past its best. It needed a drastic makeover.