DEVIL'S LAIR WEBSITE

TitleDEVIL'S LAIR WEBSITE
BrandFOSTER'S GROUP
Product / ServiceDEVIL'S LAIR WINE RANGE
CategoryA02. Consumer Products
EntrantDDB GROUP MELBOURNE, AUSTRALIA
Entrant Company:DDB GROUP MELBOURNE, AUSTRALIA
Advertising/Web Design Agency:DDB GROUP MELBOURNE, AUSTRALIA

Credits

Credits

Name Company Position
Grant Rutherford DDB Group Melbourne Executive Creative Director
Nick Cummins DDB Group Melbourne Group Creative Director
Andre Hull DDB Group Melbourne Copywriter
Lee Sunter DDB Group Melbourne Art Director
Jonathan Yuen DDB Group Melbourne Digital Head of Art
Will Dady DDB Group Melbourne Flash Designer
Briana McMunn DDB Group Melbourne Digital Producer
Julie Rutherford DDB Group Melbourne Agency Producer
Damien Dunne DDB Group Melbourne Editor
Oliver Lynch DDB Group Melbourne Group Business Director
Justin Arnold DDB Group Melbourne Account Director
Oliver Wearne DDB Group Melbourne Account Manager
Lee Harrington DDB Group Melbourne Art Buyer
Stuart McLachlan Paper Engineer
Chris Sferraza Director

Brief Explanation

Devil’s Lair is a handcrafted, exceptionally good wine. The wines name comes from a cave where the fossilised remains of a Tasmanian tiger were found, along with an extra (5th) leg, far from its natural home on the other side of Australia. Under a new Chief Winemaker the brand has enjoyed a renaissance, reinvigorating the tastes, textures and even cultivation of their premium wines. But while new life had been breathed into its wines, their website had been left on the shelf to gather dust, it looked dated, unloved and past its best. It needed a drastic makeover.