Title | IMPOSSIBLE WALL |
Brand | ADIDAS JAPAN |
Product / Service | ADIDAS TENNIS |
Category | C03. Other Digital Channels |
Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
Advertising/Web Design Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Kazoo Sato | TBWA\HAKUHODO | Creative Director/Copywriter |
Masaharu Kumagai | TBWA\HAKUHODO | Copywriter |
Hirofumi Nakajima | TBWA\HAKUHODO | Art Director/Graphic Designer |
Keisuke Shimizu | TBWA\HAKUHODO | Graphic Designer |
Nana Ito | TBWA\HAKUHODO | Agency Producer |
Yoshitaka Kobayashi | TBWA\HAKUHODO | Agency Producer |
Taro Sato | TBWA\HAKUHODO | Account Director |
Wei-Chun Chu | TBWA\HAKUHODO | Account Supervisor |
Seiichi Saito | Rhizomatiks | Exective Producer |
Jun Yanazaki | Rhizomatiks | Producer |
Hiroyasu Kimura | Rhizomatiks | Interactive Designer |
Daito Manabe | Rhizomatiks | Technical Directore/Programmer |
Moto Ishibashi | Rhizomatiks | Programmer |
Masanobu Ishii | Rhizomatiks | Programmer |
Kanta Horio | Rhizomatiks | Programmer |
Rhizomatiks | Rhizomatiks | Production Company |
"IMPOSSIBLE WALL" is an interactive Tennis game, designed to engage digitally-native young generations who view tennis as elder-sports and allow them to experience its passion. Rule is simple. Crush as many enemy-characters displayed on projected-wall within limited time and compete for best scores, using latest adidas products. Positions of the balls are detected by high-speed infrared-ray camera and sound-collector microphones, interactively synchronizing with game displayed on the projector. “IMPOSSIBLE WALL” has re-introduced Tennis through new approach, succeeding to capture hearts of many audiences. Not only was there huge awareness of “adidas-Tennis”, but also cheered the quiet Japanese Tennis market.