ENGINE-DRIVEN FREE KICKER CASTROL ICHI-GO

TitleENGINE-DRIVEN FREE KICKER CASTROL ICHI-GO
BrandBP CASTROL
Product / ServiceCASTROL EDGE ENGINE OIL
CategoryA02. Consumer Products
EntrantOGILVY & MATHER JAPAN Tokyo, JAPAN
Entrant Company:OGILVY & MATHER JAPAN Tokyo, JAPAN
Advertising/Web Design Agency:OGILVY & MATHER JAPAN Tokyo, JAPAN

Credits

Credits

Name Company Position
Nobuhisa Ishizuka Ogilvy & Mather Japan Planner
Natsuko Shimizu OgilvyOne Japan Producer
Kaori Mochizuki OgilvyOne Japan Art Director
Akihito Abe OgilvyOne Japan Creative Director
Atsushi Hashimoto Yama Designer
Kazuki Nakata Yama Flash Developer
Tadakazu Oda FISH GROVE Programmer
Shojiro Nakaoka Bitztream Sound Designer
Satoko Takada Ogilvy & Mather Japan Copywriter
Genjiro Wakayama Ogilvy Action Japan Account Manager
Kogoro Kurata Castrol Ichi-GO Creator and Constructor
Yusuke Kitani Kaibutsu Construction Project Manager
Takako Narumi Zeal Associate Corporation Event Operation
Kentaro Tsubouchi Sunny Side Up inc. PR
Chika Tsukamoto Sunny Side Up inc. PR
Satoshi Shinjin catchball Inc. Online Promotion

Brief Explanation

Castrol became an official sponsor of FIFA World Cup 2010 South Africa. We set off on the development of “Castrol Ichi-GO,” a free kicking machine powered by engine. Kicking beyond 200km/hr was our goal, which would be the world’s fastest free kick by a machine. This is a live documentary featuring the whole story, from the laborious development of the machine which was perceived to be impossible to create, up to achieving a world record.