| Title | SAMSUNG 3D LEDTV |
| Brand | SAMSUNG ELECTRONIC CHINA |
| Product / Service | 3D LEDTV |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | OPENTIDE CHINA Beijing, CHINA |
| Entrant Company: | OPENTIDE CHINA Beijing, CHINA |
| Advertising/Web Design Agency: | OPENTIDE CHINA Beijing, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| kimmy liu | OpenTide China | Creative Director |
| Kevin Zhang | OpenTide China | Senior Art Director |
| Larry Wu | OpenTide China | Senior Designer |
| Jimmy Park | OpenTide China | Account Manager |
| Hong Liu | OpenTide China | Senior Copywritter |
April 2010, Samsung 3D TV was born to the world!However, how to deliver the concept and the experience precisely to the users?How to make consumers to encounter the effect difference between the 2D media and the 3D? So,First of all, We product stereogram on the Place square so consumers can personally encounter the 3D effect without the 3D glasses, and distribute the catalog to people to bring them to visit the web-site.Posting on video media. Our minisite with the AR technology, users can experience the amazing visual effect of 3D TV.During the world cup period,you can experience the South Africa World Cup vividly in our site.Then,online football fans can experience the attractiveness of 3D soccer game in a bar.