| Title | PURPLE HUNT |
| Brand | YAHOO! |
| Product / Service | YAHOO! PURPLE HUNT |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | OGILVY SINGAPORE , SINGAPORE |
| Entrant Company: | OGILVY SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | OGILVY SINGAPORE, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Mark Taylor | Ogilvy Singapore | Creative Director |
| Mike Sutcliffe | Ogilvy Singapore | Creative Director |
| Jeremy Chia | Ogilvy Singapore | Copywriter |
| Edward Moore | Ogilvy Singapore | Programmer |
| Xavier Teo | Ogilvy Singapore | Designer |
| Jared Kang | Ogilvy Singapore | Designer |
To ensure Yahoo! Philippines returned to the top-of-mind with consumers, we created a treasure hunt that existed in both the offline and online worlds. Consumers could win great prizes for locating the clues placed on Yahoo! products and around Manila. In keeping with Yahoo!’s key colour, the theme was “It’s easy to find when it’s purple.” This message was delivered everywhere - on TV, outdoors and at special purple roadshows – as well as in online banners and a specially designed campaign microsite – which garnered over 7 million page views!